One TreeOne tree. Many lives sheltered, supported and connected.
A six-part campaign looking beyond the trunk: the people, animals and everyday places that depend on a tree.
Why this project
matters.
One Tree brings a familiar part of the landscape into focus. Across six episodes, the campaign explores shared shade, the consequences of cutting, cooler streets, air quality, habitat and our responsibility to care for what protects us.
Protect what protects all. Look at the lives around a tree before deciding what happens to it.
One tree, two futures.
Drag to compare a schoolyard shaded by one big tree with the same yard after it is cut down. An imagined comparison.
Greener possibilityDegraded possibility
Explore the
episodes.
One Tree: 6 episodes published. Open any episode to read or watch the original post on LinkedIn.
- 01View episode
Shared shade
Workers, children, birds and animals share the shelter of one tree. The opening asks whose lives are supported by the shade we often take for granted.
Image - 02Watch episode
What cutting a tree takes away
A story about deforestation and the loss of shelter for people, birds and animals. The consequence reaches beyond the timber.
Video - 03View episode
Streets that cool
Shade and urban greenery change how a street is experienced. This episode connects familiar streets with the wider question of protecting space for trees.
Document (3 pages) - 04View episode
Trees and air quality
An exploration of trees, plants and the air around us. Indoor plants complement a space; they do not replace ventilation or filtration.
Document (2 pages) - 05Watch episode
A home for other lives
A tree becomes an apartment complex in this story about birds, habitat and the meaning of home. It invites us to notice who loses shelter when a tree falls.
Video - 06View episode
Wellbeing and the next generation
The finale brings together shade, wildlife, fruit, soil, wellbeing and care, connecting the value of one tree with the future we share.
Document (7 pages)
